Marty Lyons joined the LandTek Group as the Director of Sales & Marketing in 2000, was appointed Senior Vice President of Operations in 2007 and recently promoted to Vice President of Marketing and Public Relations. He has enjoyed a long successful career in the worlds of sports, business and philanthropy and has successfully merged his renown in sports and business savvy to greatly contribute to the company’s growth as one of the premier “turf” installation business.
Mr. Lyons’ football experience matured under the guidance of the late Paul “Bear” Bryant at the University of Alabama where he was recognized as an All-American in 1978. His peers elected him captain of the NCAA Division 1 National Champion football team that same year. His athletic skill propelled him to be a first round draft pick in the 1979 National Football League draft. Mr. Lyons joins the 2011 class of the College Football Hall of Fame.
Mr. Lyons’ professional football career with the New York Jets spanned twelve (12) years; during which time, he played both defensive tackle and defensive end. He played a key role in the formation of “the New York Sack Exchange” which led the league in quarterback sacks in 1981. His performance on the field led to his selection as a Pro Bowl alternate in 1982 and 1983. Experience and leadership enabled him to serve as one of the defensive team captains in 1988.
In 1982, Mr. Lyons realized that there was more to life than football. According to Mr. Lyons, “In March 1982, three events altered my life. In the period of one week, my father, Leo, passed away suddenly; Keith, a little boy to whom I was a Big Brother, passed away from leukemia; and my first son, Rocky, was born. Imagine being on top of the world, and in the period of seven days you are forced to see the frailty, unfairness, and the wonder of life. I decided to use my name and my God-given talent to make a difference in the lives of terminally ill children.” This seven day period led to the formation of The Marty Lyons Foundation, a non-profit organization dedicated to granting special wishes to children diagnosed with terminal or life-threatening illnesses.
Mr. Lyons is a featured athlete in Bear’s Boys: Thirty-Six Men Whose Lives Were Changed by Coach Paul Bryant by Eli Gold. Bear’s Boys is a collection of inspiring stories featuring 40 men whose lives were altered by their encounter with the legendary coach while they were players and coaches at Alabama. The stories of star players such as Joe Namath, Ken Stabler, Marty Lyons, Bob Baumhower, Cornelius Bennett, and Gene Stallings show how the Coach forever changed them as young men and ball players on the field and later in life after football. Marty was also featured in Legends of Alabama Football by Richard Scott in 2004.
Marty is currently Color Analyst and Outback Bowl for the New York Jets, ESPN 1050 Game Day.